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How Tobias Lütke built Shopify in two and a half months to run a snowboard store that no longer exists — and turned the infrastructure he built for it into a platform processing $292 billion in annual transactions.
How Ben Chestnut built Mailchimp as a side project to automate his most annoying freelance work, bootstrapped it for 20 years without answering to a single investor, and sold it to Intuit for $12 billion — the largest acquisition of a bootstrapped company in history.
How Sahil Lavingia built Gumroad in 48 hours, chased the wrong game for five years, published his failure to the world before he had recovered, and rebuilt a platform that has now paid creators over $1 billion.
How Justin Kan strapped a camera to his head, live-streamed his entire life for 24 hours a day, and accidentally built Justin.tv — the platform that became Twitch, sold to Amazon in 2014 for $970 million.