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View LibraryHow a Web Designer Who Hated His Freelance Projects Built Mailchimp in His Spare Time and Sold It for $12 Billion Without Taking a Dollar of Funding
Two web designers in Atlanta lost their jobs on the same day in 2000. They started a web design agency. They hated the most repetitive part of the work. So they built a tool to automate it. They called it Mailchimp. They never raised a dollar of outside capital. They never answered to a board. They kept the monkey even when the instinct was to kill it. In September 2021, Intuit paid $12 billion for 100 percent of something two people built from a freelancer's annoyance. This playbook breaks down every decision in that twenty-year sequence and what you can take from it starting this week.
How a Pinterest Employee Built Gumroad on a Weekend, Got Rejected by Every Investor, and Built a $300 Million Platform Anyway
Explore the strategic breakdowns, psychological triggers, and tactical executions that defined this playbook.
How a 24-Year-Old Broadcast His Entire Life on the Internet From a Camera Strapped to His Head and Built the Company That Became Twitch
Explore the strategic breakdowns, psychological triggers, and tactical executions that defined this playbook.
How a Teacher Who Could Not Find the Right Textbook Wrote It Herself and Built a $1.5 Billion Company
Explore the strategic breakdowns, psychological triggers, and tactical executions that defined this playbook.